Job description

Job :

As the La Vache Qui Rit & Innovation Brand Manager, you will contribute to the development and execution of the brand strategy to drive sustainable and profitable growth.
You will work closely with Consumer Insights, R&D, Finance, Sales, Global Marketing, and Industrial teams to make the brand shine and successfully launch new products.

Your main responsibilities will be:

Brand Strategy & Performance

• Analyze the market, trends, and competition
• Identify opportunities and threats for the brand
• Contribute to the definition of the annual and multi-year strategy
• Formulate recommendations to improve performance
• Monitor brand KPIs and financial performance

Activation & Integrated Communication

• Develop the annual brand plan
• Execute and manage multi-channel marketing campaigns
• Coordinate internal and external stakeholders
• Leverage digital potential to strengthen brand power

Innovation, Renovation & Adaptation

• Support VQR brand innovation projects
• Manage the innovation process (feasibility, packaging, pre-press, project briefs, etc.)
• Bring updates to products and promotional packaging
• Optimize post-launch performance

Support for Commercial Development

• Analyze consumer data, sales, KPIs, and P&L
• Actively manage performance gaps
• Contribute to achieving annual and long-term financial goals