Job Description
Roles & Responsibilities
Medical Visitor
Your mission:
Execute the medical strategy to develop brand prescription and recommendation by healthcare professionals, in order to increase sales
- To ensure the development of the brand image, the prescription and the recommendation of the brands
- Visit targeted doctors in your area and present the brand's products and services to them in order to develop prescriptions and a holistic approach to the patient.
- Promote the added value of brands by highlighting the technical and scientific characteristics of products and services
- Understanding the environment, pathologies, products, and communication techniques useful for promoting products and services
- Represent the brand/Division at all types of events with healthcare professionals and ensure follow-up (congresses, continuing medical education, etc.)
- Implement the medical visit strategy:
- Respect target coverage, visit frequency, and product cycles.
- Systematically use the promotional tools available (advertising materials, brochures, publications)
- Use all available communication channels to increase frequency and personalize messages
- Implement communication techniques to adapt to the doctor's needs and personalize their approach
- Verify the availability and proper dispensing of products in pharmacies/drugstores near prescribers
- Ensure synergy with the sales teams in order to develop sell-out
- Analyze your sector and propose sector-specific action plans with a focus on return on investment.
- Analyze your own results and those of your competitors
- Implement corrective action and development plans
- Managing administrative activities and reporting
- Organize and optimize your visit schedules
- Mastering and using activity tracking tools (CRM/CLM platform)
- Prepare for visits and ensure qualitative and quantitative reporting of activity.
- Ensuring compliance with internal and external ethical standards regarding relationships with healthcare professionals
- Reporting adverse effects to the cosm tovigilance system
PROFESSIONAL AND TECHNICAL SKILLS:
FUNDAMENTALS OF THE MEDICAL VISIT
- Targets doctors and performs segmentation follow-up
- Establishes an interactive and tailored dialogue with the doctor
- Addresses objections, obtains prescriptions
- Creates and updates the doctor's file
SCIENTIFIC AND MEDICAL KNOWLEDGE