Loreal -
Morocco , Boulemane
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Loreal

Job Details

Job Description

Roles & Responsibilities

Medical Visitor


Your mission:

Execute the medical strategy to develop brand prescription and recommendation by healthcare professionals, in order to increase sales

  • To ensure the development of the brand image, the prescription and the recommendation of the brands
    • Visit targeted doctors in your area and present the brand's products and services to them in order to develop prescriptions and a holistic approach to the patient.
    • Promote the added value of brands by highlighting the technical and scientific characteristics of products and services
    • Understanding the environment, pathologies, products, and communication techniques useful for promoting products and services
    • Represent the brand/Division at all types of events with healthcare professionals and ensure follow-up (congresses, continuing medical education, etc.)
  • Implement the medical visit strategy:
    • Respect target coverage, visit frequency, and product cycles.
    • Systematically use the promotional tools available (advertising materials, brochures, publications)
    • Use all available communication channels to increase frequency and personalize messages
    • Implement communication techniques to adapt to the doctor's needs and personalize their approach
    • Verify the availability and proper dispensing of products in pharmacies/drugstores near prescribers
    • Ensure synergy with the sales teams in order to develop sell-out
  • Analyze your sector and propose sector-specific action plans with a focus on return on investment.
    • Analyze your own results and those of your competitors
    • Implement corrective action and development plans
  • Managing administrative activities and reporting
    • Organize and optimize your visit schedules
    • Mastering and using activity tracking tools (CRM/CLM platform)
    • Prepare for visits and ensure qualitative and quantitative reporting of activity.
    • Ensuring compliance with internal and external ethical standards regarding relationships with healthcare professionals
    • Reporting adverse effects to the cosm tovigilance system

PROFESSIONAL AND TECHNICAL SKILLS:

FUNDAMENTALS OF THE MEDICAL VISIT

  • Targets doctors and performs segmentation follow-up
  • Establishes an interactive and tailored dialogue with the doctor
  • Addresses objections, obtains prescriptions
  • Creates and updates the doctor's file

SCIENTIFIC AND MEDICAL KNOWLEDGE

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Morocco, Boulemane