Job description
Job :
Your missions
Reporting to the Marketing Manager, you play a central role in planning and implementing product, pricing, and communication strategies. As such, you will be involved in three areas:
Customer & Market Knowledge:
- Analyze customer complaints related to products and propose improvement actions
- Utilize market research to understand customer needs, behaviors, and attitudes towards products and the brand
Product Management & Brand Management:
- Provide the necessary technical expertise to sales teams to support them in product sales
- Conduct continuous competitive monitoring and keep field teams informed of product developments
- Conduct market research to assess customer perception and identify development opportunities
Product Communication:
- Generate communication themes and ideas for each product
- In agreement with the Marketing Manager, lead the implementation of product communication with communication agencies, in collaboration with the communication coordinator
- Analyze the impact of campaigns and implement necessary corrective action plans
Required profile :
Your profile
You are a product marketing professional, curious, analytical, and comfortable in an environment where brands, data, and the field constantly intersect.
Education
Master's degree (Bac+4/5) in Marketing, Management, or equivalent
Experience
2 to 4 years of experience in product marketing, ideally in the automotive sector
Experience in a multinational company is a plus
Key Skills
Proficiency in market analysis and competitive intelligence tools
Ability to manage communication projects in coordination with external agencies
Strong commercial sense: understanding of profitability and pricing challenges
Good interpersonal skills for cross-functional work with sales teams, dealerships, and partners