Job description
Job :
Reporting to the Director of the Public Lighting Business Unit, the Key Account Manager is the sole manager of the commercial relationship and strategy for a portfolio of Key Accounts. Adopts an "Outside-In" approach to sell integrated solutions (smart lighting, IoT, energy performance) and make Lamalif the partner of choice.
Key missions:
- Portfolio Management: Develop strategic accounts, prospect, monitor tenders and budgets.
- Forecasting & Rigor: Feed the Sales Funnel with reliable forecasts (amounts, dates, phases).
- Personalized Plans: Develop Key Account Plans (SWOT, strategy, action plan) for each major account.
- Customer Relationship: Map the Decision Making Unit, deploy a relationship plan, and aim for Partner / Advisor status.
- Offers & Negotiation: Prepare responses to tenders, negotiate in compliance with procedures, and propose tailor-made Value Propositions (measurable ROI).
- Cross-functional Management: Mobilize internal teams (technical, studies, support) to manage the sales process end-to-end.
- Development: Create additional opportunities and activate prescription (engineering firms, architects, project management consultants).
- Follow-up & Reporting: Participate in reviews (weekly, monthly, quarterly, semi-annually) and capitalize on commercial knowledge (win/loss feedback, competitive intelligence).
Required profile :
. Skills & Requirements:
- Education: State Engineer or Master's degree (Bac+5) from a business school / management school with a strong technical background. A dual technical-commercial profile is a major asset.
- Professional Experience: Minimum 7 to 10 years in B2B / B2G solution sales, ideally in public lighting, electrical equipment, urban infrastructure, or Smart City. Confirmed experience in public markets, prescription ecosystems, and key account management.
- Knowledge & Know-how: Key account management and value selling. Public markets and decision-making ecosystems (Clients, Engineering firms, architects, project management consultants, EPC / TCE). Public lighting solutions, Smart Lighting, remote management, urban IoT, energy performance. Strategic analysis (SWOT, PESTEL, Porter's 5 Forces, DMU mapping). Proficiency in KAM tools (Key Account Plan, Sales Funnel), CRM, and Excel. Negotiation and closing techniques.
• Personal Attributes:
- Results-oriented
- Organization, rigor, and data reliability
- Autonomy and entrepreneurial spirit
- Customer obsession (Outside-In approach)
- Collaboration and Influence
- Integrity
. Performance Indicators
- Key Account Revenue vs. budget objectives (per account and consolidated)
- Conversion Rate - deals won / (won + lost)
- Weighted Pipeline and funnel quality (share of opportunities in Best Case / Commitment)
- Number of new accounts unlocked (orders booked)
- DMU relationship coverage and client visits completed vs. planned
- Customer satisfaction measured on critical Key Account issues
- Smart / Connected Revenue Ratio
- Key Account Plans developed, approved, and up-to-date; Share of Wallet progression per account
. Functional Scope
- Managerial Scope: Transversal management, without hierarchical link, of internal resources mobilized on their accounts and opportunities (Studies & Costing, technical departments, support functions).
- Financial Scope: Annual revenue budget for Key Accounts within their perimeter; associated pipeline of opportunities (total and weighted).
- Decision-Making Scope: Go / no-go decisions on opportunities within their perimeter (in coordination with management); portfolio prioritization; management of action plans for Key Account Plans.