وظائف دعاية واعلان - الدار البيضاء المغرب

<p>As part of its growth, <b style="font-size: 11px;">ARROW ECS </b>is strengthening its teams and is looking for a <b style="font-size: 11px;">Paid Media Manager Ecommerce</b></p><br><p><b>What you will be doing at ARROW:</b></p><ul><li>Develop and execute paid advertising strategies across platforms such as Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and other relevant channels.</li><li>Manage advertising budgets and ensure maximum return on ad spend (ROAS).</li><li>Plan, launch, monitor, and optimize ecommerce campaigns for technology products, software solutions, and IT services.</li><li>Conduct audience research, competitor analysis, and market trend monitoring.</li><li>Create and test ad creatives, landing pages, and messaging to improve conversion rates.</li><li>Analyze campaign performance using analytics tools and provide actionable insights.</li><li>Implement A/B testing strategies for ads, audiences, and conversion funnels.</li><li>Collaborate with design, content, sales, and product teams to align marketing initiatives.</li><li>Track key performance indicators (KPIs) including CPA, CAC, CTR, conversion rate, ROAS, and revenue.</li><li>Manage remarketing and customer retention campaigns.</li><li>Generate regular performance reports and recommendations for management.</li><li>Stay current with advertising platform updates, ecommerce trends, and emerging digital marketing technologies.</li></ul><br><p><strong>Desired Candidate Profile</strong></p><ul><li>3+ years of experience managing ecommerce advertising campaigns.</li><li>Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms.</li><li>Experience with ecommerce platforms such as Shopify, WooCommerce, Magento, or similar.</li><li>Proficiency in Google Analytics, Google Tag Manager, and conversion tracking.</li><li>Strong analytical and problem-solving skills.</li><li>Excellent communication and project management abilities.</li><li>Experience managing advertising budgets and performance reporting.</li><li>Experience marketing IT products, SaaS solutions, cloud services, or technology hardware.</li><li>Google Ads, Meta Blueprint, or other digital marketing certifications.</li><li>Knowledge of CRM and marketing automation platforms.</li><li>Familiarity with SEO, email marketing, and conversion rate optimization (CRO).</li></ul>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">We are looking for a </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Digital Marketing Specialist</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> to join the IDA team.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">In this role, you will be at the heart of the </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">digital strategy</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> , responsible for defining innovative approaches aimed at optimizing the visibility of products and services online for different client accounts from various sectors of activity.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Your mission will also be to </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">deploy these strategies with impact</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> and to actively contribute to achieving set objectives, maximizing the performance and digital presence of clients.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Create and manage advertising campaigns on Google Ads and social media for different clients.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Analyze and optimize performance to maximize efficiency and profitability.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Conduct keyword research and competitive analysis to refine strategies.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Collaborating with marketing and sales teams to ensure alignment with business objectives.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">To ensure constant monitoring of digital trends and developments in order to adapt strategies.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">You hold a </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Bac+3 or Bac+4 (Bachelor's degree or equivalent) and you have </font></font></strong><font dir="auto" style="vertical-align: inherit;"></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">1-3 years</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> of experience in a similar or equivalent position </font><font dir="auto" style="vertical-align: inherit;">.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">You possess </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">strong analytical skills</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> , enabling you to interpret data and effectively optimize advertising campaigns.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">You have excellent </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">communication and collaboration</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> skills , and you enjoy working in synergy with marketing and sales teams.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">You have mastered the fundamentals of </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">digital marketing</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> as well as the best practices of online advertising, particularly on </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Google Ads</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> (Search, Display, YouTube, Mobile App).</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Recent Google Ads certifications</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> are </font><font dir="auto" style="vertical-align: inherit;">highly valued.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">You also have a very good knowledge of </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">paid advertising on social networks</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> and understand the dynamics of web communities to analyze target audiences in detail.</font></font></p> <p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Finally, you have a perfect command of </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">French, both written and spoken</font></font></strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;"> , and </font></font><strong><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">English is a real asset.</font></font></strong> </p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Define the annual external communication policy and plan: Propose and implement the external communication policy in line with the company's strategic objectives. Propose the appropriate annual communication plan for implementing the defined communication policy. Implement external communication campaigns and manage press relations: Participate in the development of the budget for external communication activities. Plan, organize, and monitor external communication campaigns. Define the scope, plan, and resources to be used to disseminate information. Prepare briefs for communication agencies. Manage relationships with advertising agencies (media buying, creation of advertising campaigns, etc.). Organize press conferences and public speaking engagements for the CEO. Manage sponsorship and fundraising activities. Conduct event monitoring (trade shows, fairs, etc.) and represent the company at key events in the field. Regularly monitor the evolution of external communication methods and tools. Monitor press (print and electronic) and media coverage. Support subsidiaries in launching their external communication campaigns. Design communication materials: Define the company's graphic charter. Propose and produce communication materials (invitations, brochures, booths, promotional items, signage, etc.). Supervise the production of visuals (photos, reports, etc.). Write articles, press releases, press kits, etc. Supervise merchandising operations: Define the merchandising policy and oversee the implementation of point-of-sale displays and product presentation (branding, flyers, etc.) across the network. Ensure adherence to visual identity in branches and the application of merchandising principles. Supervise digital communication activities: Manage the creation, implementation, and monitoring of digital assets. Define the engagement plan (editorial content, promotional campaigns, contests, etc.). Oversee its deployment across various digital platforms (social media, etc.). Report on activities: Monitor and report on the external communication budget. Create dashboards and performance indicators related to activities. Analyze the results and propose improvements and corrective actions as needed. Report to management and the committee. CSR: Implement the CSR strategy. Monitor and ensure the implementation of CSR action plans. Ensure CSR reporting. Lead the change and deployment of CSR among employees in Morocco and subsidiaries, and implement awareness, training, and advisory actions for employees and stakeholders.Follow the CSR communication action plan and manage CSR communications. Conduct ongoing CSR monitoring, both through media and non-media channels, and adapt the CSR policy to international regulations and standards. Manage your team: Organize and coordinate team activities. Foster a positive work environment. Set objectives, guide and support your team in achieving them. Evaluate employee performance and develop their skills. Performance indicators: Budget adherence. Deadline adherence. Relevance of proposed actions. Impact of the campaign on transaction volume over the same period.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Education: Master's degree (Bac+5) from a leading business and communications school. Professional Experience: 10 years in a similar role or within a communications agency. Skills: Knowledge of the company, its products, and its environment. Solid general understanding of various media and non-media levers. Mastery of the stages involved in preparing communication campaigns. Negotiation skills. Ability to manage a budget and resources. Ability to lead meetings. Strong analytical skills. Mastery of oral and written communication techniques. Fluency in English. Proficiency in computer tools (Microsoft Office suite) and new technologies (social media, etc.). Attitudes and Behaviors: Creativity and open-mindedness. Analytical and synthesis skills. Rigor, organization, and methodical approach. Excellent interpersonal skills. Strong communication and listening skills.</font></font></p>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Your responsibilities will include: Primarily developing the Moroccan diaspora business: identifying advertisers whose growth depends on this audience, promoting our diaspora targeting offer, and closing deals. Building a strong local portfolio: direct advertisers, media agencies and buying groups, public and private tenders. Seizing regional opportunities with our teams in Abidjan, Dakar, and Algiers, particularly when Morocco is the gateway to a pan-African or diaspora campaign. Developing sales proposals with the strategy, creative, and AdOps teams, then ensuring a smooth handover to account management after signing. Maintaining the CRM, keeping accurate forecasts, and sharing your insights on the Moroccan market internally.</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Your profile: 8-15 years of B2B sales experience, with a solid track record of prospecting and closing deals with major accounts. An active network with marketing, communications, or general management decision-makers in Morocco, ideally in banking, money transfer, telecommunications, real estate, transportation, tourism, or insurance. Experience in advertising sales, media agencies, trading desks, or digital media is a strong asset. A genuine curiosity for digital and data is essential: we provide in-house programmatic training. A sincere interest in diaspora issues and multicultural marketing. A passion for prospecting and fieldwork in a rapidly evolving environment. Fluent in French and Moroccan Arabic, and professional proficiency in English. Spanish or Dutch is a plus.</font></font></p>

<h3>Main Responsibilities:</h3><p>Marketing Strategic Planning</p><p>Support the Senior Brand Manager in developing the annual brand plan, including objectives, volumes, sales mix, P&amp;L and activity plans, based on market, competitor and consumer insights. Manage the brand budget and monitor investment effectiveness. Monitor business performance, identify risks and opportunities, and contribute to forecasts and corrective action plans.</p><p>Advertising, Media and Consumer Engagement</p><p>Shape and implement the activity grid in coordination with Regional teams, ensuring timely and high-quality execution. Manage creative and media agencies across campaign development, media planning and consumer promotions. Monitor media and digital campaign performance and recommend optimizations. Identify relevant consumer trends, platforms and activation opportunities. Evaluate agency performance against quality, timing and budget requirements. Ensure consistency with brand positioning, guidelines and communication strategy across all consumer touchpoints. Ensure compliance with applicable legal requirements.</p><p>Portfolio, Innovation and Business Development</p><p>Monitor brand performance across sales, volumes, gross margin and marketing contribution. Manage packaging, labelling and portfolio development projects. Assess brand positioning and portfolio performance versus competition. Identify and evaluate opportunities across new products, segments and categories, including business-case development. Coordinate the development, launch and post-launch evaluation of approved innovations.</p><p>Research and Market Analysis</p><p>Monitor sales, market and consumer KPIs, translating insights into clear recommendations and action plans. Support research projects to assess brand health, consumer behaviour, product preferences and promotional effectiveness.</p><p>Project Management and Cross-Functional Collaboration</p><p>Lead assigned brand projects and campaigns, coordinating stakeholders, timelines and deliverables to ensure timely execution. Collaborate with Sales, Trade Marketing, Demand Planning, Finance, Supply Chain, Media, Research, Regional Marketing, Legal, Procurement and the NAF General Manager.</p><p><strong>Desired Candidate Profile</strong></p><p><strong>About You:</strong></p><ul><li>Master s degree in Marketing, communication or sales</li><li>3 to 5 years of experience in Marketing</li><li>Previous experience as Assistant Brand Manager, Junior Brand Manager, or equivalent marketing role, with exposure to brand planning, campaign execution, budget management, and cross-functional projects</li><li>Experience in FMCG or consumer goods in North African markets or similar emerging markets</li><li>Advanced Excel and PowerPoint; proficiency with Microsoft Copilot or similar generative AI tools; NielsenIQ knowledge; SAP is a plus</li><li>Fluency in English, French and Arabic</li></ul>

<p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Responsibilities: The Digital Marketing Manager is responsible for defining the digital strategy and ensuring its implementation in close collaboration with product managers and the external communications team. They must promote the company's brand and products across digital channels, while analyzing performance and optimizing strategies to maximize engagement and conversions.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Main Responsibilities and Activities: Digital Strategy: Develop the digital marketing strategy aligned with company objectives and ensure its implementation with product managers and the external communications team. Campaign Management: Participate with the external communications team in the planning, execution, and optimization of digital marketing campaigns (SEO, SEM, email marketing, social media, display advertising, etc.). Analysis and Reporting: Monitor the performance of campaigns and digital channels, analyze data, and prepare reports to measure ROI and KPIs. Content Marketing: Oversee the creation and distribution of high-quality digital content (blog articles, infographics, videos, etc.). Social Media Management: Participate with the external communications team in the development and management of social media communities, and in increasing brand engagement and visibility. Technological and Competitive Intelligence: Conduct ongoing monitoring of market trends and competitor activities in the digital sphere. Cross-departmental collaboration: Work closely with product managers, external communications, and sales teams to align marketing efforts. Budget management: Participate in managing the digital marketing budget and optimizing spending to maximize ROI. Training and management: Contribute to the digital upskilling within the company, primarily for members of the marketing and communications team.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Performance indicators: Conversion rate and new customer acquisition. ROI of digital marketing campaigns. Growth in audience and engagement on social media. Increased website traffic.</font></font></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">What we offer: Permanent contract, competitive salary. If you are already registered as a candidate</font></font></p><p><strong>Desired Candidate Profile</strong></p><p><font dir="auto" style="vertical-align: inherit;"><font dir="auto" style="vertical-align: inherit;">Profile: Job Requirements: Education: Master's degree (Bac+5) in Marketing, Communication, or Digital Marketing. Professional Experience: 5-10 years of experience in a similar role. Knowledge and Skills: In-depth knowledge of digital marketing channels and tools (Google Analytics, Google Ads, Facebook Ads, etc.). Mastery of SEO and SEM techniques. Ability to analyze data and extract insights to optimize campaigns. Knowledge of content management platforms and CRM tools. Project management and budget management skills. Excellent command of IT tools and marketing software. Attitudes and Behaviors: Creativity and innovative thinking. Analytical mindset and meticulous execution. Strong interpersonal skills and ability to work in a team. Autonomy and proactivity. Curiosity and openness to new technologies. Excellent written and oral communication skills. Strong organizational and time management skills.</font></font></p>